COMPASS can assist your organization in the development and ongoing evaluation of your marketing strategies and plans. COMPASS is not simply another market research firm. The strength of COMPASS lies in our ability to understand in depth the issues, products, services and terminology unique to financial institutions--we work only in the financial services industry. We specialize in custom design and analysis, from methodological design to management presentation.COMPASS employs a variety of qualitative and quantitative research techniques to meet client information needs. Methodologies include:
- focus groups with consumers and business executives;
- personal interviews;
- telephone interviews;
- direct mail surveys; and
- Internet Surveys
COMPASS can help you understand your institution's current and potential customers, their individual characteristics, service needs, and banking relationships. We can research corporate identities, positionings, attitudes and images.
COMPASS will help you identify, evaluate and prioritize the potential of new geographic markets and future branch locations, focusing on your institution's particular goals.
COMPASS can help you increase profits by developing product pricing strategies which are internally consistent and integrated with your marketing plan.
COMPASS can help you measure the profitability of your current branches and provide recommendations concerning the attractiveness and efficiency of your overall retail distribution system.
COMPASS will assist you in developing or evaluating products and packages of services. We can also evaluate advertising and communications strategies.